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Design-driven product planning

A tactic for getting product design prioritized on the product roadmap.

The "Sand" Document

As design professionals, we often face the challenge of prioritizing our initiatives on the product roadmap. At Hasura, our design team developed an effective strategy to address this common hurdle.

We implemented a dynamic document called "sand," drawing inspiration from the "rocks, pebbles, sand" prioritization model.

This living document became an invaluable tool during our product team, quarterly, and yearly reviews.

Sample Sand Document

Comprehensive Data Collection

Our "sand" document aggregated insights from multiple sources:

  • Quantitative:
    • Zendesk support tickets
    • GitHub issue tracker
    • Telemetry data (Posthog, analytics database)
  • Qualitative (mentions in):
    • Customer feedback calls
    • Sales team interactions
    • User testing session recordings

We meticulously documented any front-end, design, or developer experience issues that came up with customers and users.
We tried to position ourselves as developer advocates within the organization.

Making Use of Downtime

We leveraged our design team's capacity strategically.
During periods of reduced workload, team members proactively tackled tasks from the "sand" document.
This approach allowed us to complete design components of sprints in advance, enhancing overall team efficiency.

By selecting smaller items, having user feedback to back up our cases, and having our designs completed in advance - it made advocating for picking up items much more effective with the team.

A Successful Use Case

A prime example of this methodology in action was the implementation of our permissions and role emulation feature.

By breaking down this complex functionality into manageable components, we successfully integrated it over several sprint cycles.

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